Corporate film
A corporate film is a short film showing a company, its people and its way of working — for website, social media, trade fairs and recruiting.
A corporate film conveys in a short time what texts struggle to: atmosphere, personality and trust. It works best when real people and real work are shown instead of interchangeable stock footage.
One shoot can yield many formats: a longer version for the website, short vertical clips for social media, excerpts for job ads and trade fairs.
For the Hotel im GVZ, for example, Circle produced a video including a coordinated drone and 3D tour.
What to look out for
- Define goal and placement: website, recruiting, trade fair, social media?
- Create a short concept with core message and flow.
- Plan the shoot so vertical clips are produced too.
- Clarify consent of people filmed and music rights.
- Plan subtitles — many videos are watched without sound.
Common mistakes
- Too long: the film tells everything and keeps nobody to the end.
- Shot only in landscape — unusable for social media.
- Generic phrases instead of concrete insights.
Frequently asked questions
As short as possible: often one to two minutes for the website, much shorter clips for social media. What matters is that the core message comes early.
Yes, and it often appears more credible. With good preparation and short scenes, even inexperienced people feel comfortable on camera.