Circle Lab

Software that fits the way you work.

Custom software, web apps, platforms and mobile apps — plus AI integration and automation. We build, host in Germany and keep it running: from the first workshop to ongoing operations.

  • Custom software, apps & platforms
  • AI integration & process automation
  • Hosting & operations in Germany
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Free & non-bindingWe usually reply within one business day

To Circle Studio →
Circle Lab
A selection of our projects
What we do in the Lab

All services at a glance

Software, apps, automation and operations — we build digital products and processes that actually run.

Software, app & platform development

Web, app and platform development: websites, online shops, web apps, mobile apps and entire platforms, plus custom software, plugins and kiosk applications — from idea via prototype (MVP) to finished product. Our own products like trafe and BEEvalid were built here.

Web apps & platformsMobile appsOnline shopsCustom software & pluginsKiosk applications
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Consulting & workshops (digital transformation)

Consulting & workshops for digital transformation: we analyse processes, show where software, AI or an integration has the biggest leverage, and develop a concrete roadmap with your team — before a single line of code is written.

Process analysisDigitalisation roadmapStrategy workshops
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Automation & AI integration

Automate recurring workflows with n8n and Make, connect systems via APIs and bring AI into daily work where it helps — measurably less manual work and fewer broken handovers.

n8nMakeInterfaces & APIsAI assistants & agents
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Business tools: rollout & integration

We set up the tools your team works with — CRM, project and knowledge management, telephony, file storage, forms, Microsoft 365 and Teams — and connect them so data is maintained only once.

HubSpot CRMAtlassian Jira & ConfluenceMicrosoft 365 & TeamsAircall telephonyDropboxJotformGitHubPOS systemsDigital bookkeeping: GetMyInvoices, DATEV Unternehmen online, easybill
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Infrastructure, hosting & IT operations

From server to office network: virtualisation with Proxmox, Linux servers, container operations with Kubernetes and Argo CD, OPNsense firewalls and UniFi networks including UPS — planned, installed and maintained in ongoing operations. Hosting in German data centres.

Proxmox virtualisationDebian & Ubuntu serversKubernetes & Argo CDOPNsense firewallsUniFi networks: routers, switches, access pointsUPS & on-site hardwareEmail migration to Microsoft 365
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Not sure what you need? We sort it out in a free first call.

Discuss a software project →

Free & non-bindingWe usually reply within one business day

How we work

  1. 01

    First call

    Free via Microsoft Teams: you describe the process that should run better — we tell you honestly whether custom software is the right way.

  2. 02

    Concept workshop

    Together we clarify processes, requirements, integrations and data protection. Result: a concept with an effort estimate and a stage plan.

  3. 03

    Development in stages

    We build in manageable steps with regular progress reviews. Billing is transparent, based on agreed day rates.

  4. 04

    Operations & evolution

    Hosting in Germany, maintenance, monitoring and new features — all traceable in the client portal.

Featured projects

Projects that speak for themselves

HUK-COBURG

HUK-COBURG

Germany's largest motor insurer. For the digital mobility project “HUK DRIVE” — a platform through which HUK customers receive exclusive new-car leasing offers — we prepared, ran and followed up a two-day strategy workshop in Ingolstadt and developed the concept into an implementation-ready plan: customer journey, modular target architecture, effort and cost estimate, and a roadmap with work packages and sprints. The client then implemented it in-house.

Coburg·Enterprise / brand·One-off project
Marketing & StrategySoftware, Apps & Web
Sport Auto Plus

Sport Auto Plus

Car-subscription provider from Bochum (sportautoplus.de), launched in 2024. Circle supported the build-up digitally from day one: three website generations, customer and dealer apps, a central data hub between website, apps and HubSpot, and the introduction and automation of CRM, project management, invoicing, email marketing and Microsoft 365 — including hosting and DevOps. The engagement ran from April 2024 to July 2025 intercompany via trafe GmbH as the contracting party; afterwards Sport Auto Plus’s own team took over.

Bochum·Small business·One-off project
Software, Apps & WebBusiness Setup & FoundingMarketing & StrategyHosting & OperationsConsulting & Digital Transformation
BEEvalid

BEEvalid

Holding · REGION10 GROUP

Holding of REGION10 GROUP GmbH and the company behind the “Digital Citizen Hive” (Digitale Bürgerwabe) — an AI-assisted service point where citizens submit applications such as housing benefit fully digitally on site. The prototype was publicly presented on 17 April 2026 by the Bavarian Ministry of Digital Affairs (Dr. Fabian Mehring) and the Roth district office. As development partner we built the entire software and integrated the hardware — from the kiosk application in the hive through the website and admin platform with Next.js and Payload CMS to data storage, operations and setting up the company.

Kösching·Mid-sized·Ongoing partnership
Software, Apps & WebBusiness Setup & FoundingMarketing & StrategyHosting & Operations
trafe

trafe

Sister brand · REGION10 GROUP

Sister brand of Circle under the REGION10 GROUP GmbH umbrella: trafe is the software for car rental companies — booking, rental contract, digital handover with photo documentation, ID verification against fraud, maintenance and invoicing in one app for iOS, Android and the browser. In development since 2021, running on its own Kubernetes infrastructure in Germany; according to trafe, more than 200 rental companies rely on it.

Kösching·Small business·Ongoing partnership
Software, Apps & WebHosting & OperationsMarketing & Strategy
TIA

TIA

Sister brand · REGION10 GROUP

Sister brand of Circle under the REGION10 GROUP GmbH umbrella: TIA (The Inventory App) for asset management, inventory and VDE testing. Software development, app and digital infrastructure from Circle Lab.

Kösching·Small business·One-off project
Software, Apps & WebBusiness Setup & Founding
Candli

Candli

Handmade gemstone and scented candles (candli.de). A complete Circle project from the ground up: name, logo, brand, online shop and Etsy shop, all packaging, labels, stickers and cards — the ideas came from the founder, Circle designed them and, until August 2025, printed and produced them on its own machines. Plus payments, shipping, tracking, an ad video for Instagram and TikTok and ongoing operations. Circle even advised during the founding phase and connected the founder with tax advisors and insurers.

Kösching·Small business·Ongoing partnership
Business Setup & FoundingGraphic DesignSoftware, Apps & WebMarketing & StrategyContent & Photo/VideoHosting & Operations

More references

For many of these clients the marketing came from the same hand — the circle closes.

agroplanta

agroplanta

agroplanta from Langenpreising-Zustorf specialises in crop-protection adjuvants, seed-treatment additives and foliar fertilisers. In April 2024 we completely redesigned the corporate design and website, replacing the dated TYPO3 site with a modern platform built on React, Next.js, TypeScript and Tailwind, with WordPress as a headless CMS. 2026 brought the second big step: Payload CMS instead of WordPress, modernised throughout on Next.js 16 and React 19 and consistently geared to SEO and GEO — plus an online ordering tool, campaigns, a double-opt-in newsletter, monitoring and automated delivery.

Langenpreising·Mid-sized·Ongoing partnership
Graphic DesignSoftware, Apps & WebMarketing & StrategyHosting & OperationsSocial Media Service
simplii RENT

simplii RENT

Holding · REGION10 GROUP

The car subscription for business customers of the simplii family — a holding of REGION10 GROUP GmbH. Circle designed and built the website and ordering flow on the trafe website add-on, which rental companies use as SaaS — same platform, their own brand. Plus portrait social spots and online marketing.

Ingolstadt·Small business·One-off project
Software, Apps & WebGraphic DesignContent & Photo/VideoMarketing & Strategy
Da Gino

Da Gino

Italian restaurant in Ingolstadt. Circle serves Da Gino as a full-service partner — from the website to complete signage in a listed historic building where no two measurements were alike: individual door, restroom and stair signs in aluminium composite, around ten frosted-glass films with reverse-cut logos, trimmed precisely by hand and installed on site, menus with a gold hot-foil embossed logo and DIN A1 customer stoppers for the outdoor area. During the pandemic our guest check-in system was in use.

Ingolstadt·Small business·Ongoing partnership
Graphic DesignSoftware, Apps & WebSignage & Vehicle BrandingHosting & Operations
Wassertanks.de

Wassertanks.de

Online provider for water tanks. Circle delivered a UI/UX design for the shop and created a new logo.

Schrobenhausen·Mid-sized·One-off project
Software, Apps & WebGraphic Design
Atelier Suite

Atelier Suite

App project (atelier-suite.io) for the beauty/stylist sector. Circle built the complete presence and digital infrastructure — app, website, social channels, marketing and all digital tools.

Kösching·Small business·Ongoing partnership
Software, Apps & WebSocial Media ServiceMarketing & StrategyBusiness Setup & Founding
MySmartGarten

MySmartGarten

Smart garden technology from Roth: automatic irrigation, robotic mowers and garden care. Circle developed the brand — logo, colour system and CI guide — and delivered a WordPress website with teaser video, SEO/GEO, accessibility and performance optimisation, the Facebook and Instagram presence, ads, graphics, content and reels.

Roth·Small business·One-off project
Graphic DesignSoftware, Apps & WebMarketing & StrategySocial Media ServiceContent & Photo/Video
Piazza Emilia

Piazza Emilia

Italian restaurant — supported by Circle. During the pandemic our guest check-in system was in use.

Ingolstadt·Small business·One-off project
Software, Apps & WebGraphic Design
Pizzeria La Corona

Pizzeria La Corona

La Corona pizzeria & ice-cream parlour in Hohenwart also runs 24h ice-cream vending machines in Hohenwart and Pörnbach. Circle redid the entire look: logo, business cards, food and ice-cream menus, website and delivery shop with a delivery flyer, plus vouchers with envelopes. On site, Circle wrapped the ice-cream trailer and branded both vending-machine kiosks — with conical aluminium composite panels, designed, ordered and installed in-house — and designed and wrapped both machines. Plus social media service with on-site photos and videos.

Hohenwart·Small business·Ongoing partnership
Graphic DesignSoftware, Apps & WebSignage & Vehicle BrandingSocial Media ServiceContent & Photo/VideoHosting & Operations
Weinschmecker

Weinschmecker

For Weinschmecker Ingolstadt, Circle developed a digital guest check-in system during the pandemic — a modular system later used across several restaurants (incl. VesTa, Piazza Emilia, Da Gino, La Corona). Circle also designed the numbered table cards for check-in.

Ingolstadt·Small business·Ongoing partnership
Software, Apps & WebGraphic DesignHosting & Operations

Circle Lab in Ingolstadt

Software development in IngolstadtWeb apps, platforms, interfaces and automation.
App development in IngolstadtApps for iOS, Android and web from one codebase.
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Custom software or marketing: tell us in two minutes what it’s about — we usually reply within one business day, happily via Teams video call.

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