Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the optimisation of company content so that AI assistants such as ChatGPT, Claude, Gemini and Perplexity know a company, describe it correctly and recommend it in their answers.
While classic search engine optimisation aims at positions in a list of results, GEO is about the answer itself: when someone asks an AI for a provider in their region, it only names companies about which it finds clear and reliable information.
What counts are clear company facts (name, location, services, references), structured data, content that answers concrete questions in a few sentences, and consistent details on your own website and in external sources such as directories and review platforms.
GEO does not replace SEO but builds on it: a technically clean, well-structured website is the foundation for both.
What to look out for
- Create a page with clear company facts: name, legal form, location, services, contacts, references.
- Write service pages so that each answers a concrete question directly in the first paragraph.
- Add structured data for organisation, services and FAQs — matching the visible content.
- Keep company data identical across website, Google Business Profile and directories.
- Regularly check what ChatGPT, Claude, Gemini and Perplexity say about your company.
Common mistakes
- Marketing speak instead of facts: “We are the best” helps no AI, concrete services, places and examples do.
- Important information sits only in images, PDFs or videos without text.
- Contradictory details about address, services or company name across platforms.
Frequently asked questions
Ask them: for example “Which providers for … are there in Ingolstadt?” or “What does company … do?”. Circle’s free AI visibility check does this systematically across several assistants and questions.
Good SEO is the best foundation but not automatically sufficient. AI assistants prefer clear facts and direct answers — content written for search engines does not always deliver that.