Case study HUK-COBURG: concept for the HUK DRIVE platform
How an idea became an actionable concept for a leasing and car-subscription platform in two workshop days and a compact concept phase — and why this groundwork saves time and money in delivery.
The starting point
With HUK DRIVE, HUK-COBURG planned an exclusive leasing and car-subscription platform for its customers. Before development could start, processes, features, privacy requirements and technical architecture had to be clarified and aligned across departments.
The approach
In October 2025 Circle ran a two-day strategy workshop in Ingolstadt with management, IT, marketing, process management and data analytics. The methods were event storming and design thinking: first the processes are played through from the customer’s view, then the required features and systems are derived.
Preparation, facilitation and follow-up were entirely handled by Circle. In a subsequent concept phase the results were developed into a complete concept.
The result
The outcome was a specification with customer journey, platform architecture, feature description, effort estimate and milestone plan. The project ran until about the end of November 2025; delivery then took place internally at the client.
The value of such a concept: everyone works on the same basis, effort can be planned before the first line of code, and quotes become comparable.
What other companies can take away
Especially for platform projects involving several departments, the groundwork decides budget and schedule. A structured workshop creates clarity in a few days that otherwise emerges over months of coordination loops.
FAQ
For the HUK DRIVE platform, Circle ran a two-day strategy workshop and, building on it, created a complete concept with specification, platform architecture, effort estimate and milestone plan.
For companies planning a platform, portal or custom software that need to involve several departments — especially when requirements are not yet fully described.