Case study trafe: software for car rental companies
trafe is REGION10 GROUP’s own software for car rental companies. Circle develops the product and is also responsible for brand, website and marketing — an example of how software and marketing work together.
The starting point
In many car rental companies, booking, vehicle handover, return, damage documentation and billing run through different tools — often with paper, Excel and double data entry. That costs time at the counter and leads to billing errors.
The solution
trafe bundles these steps in one tool: booking, digital handover and return, documentation and billing. The product has been in development since 2021 and is continuously extended.
Circle Lab is responsible for developing the app and platform and for UI/UX design. Circle Studio develops brand, positioning, product website and marketing.
The results
Today more than 200 customers work with trafe. A rental can be completed in under five minutes — from booking and digital handover to documentation.
Why from one partner
When development and marketing sit with one team, product and website speak the same language: new features are explained clearly right away, and feedback from sales flows quickly into further development.
Circle also uses the experience from trafe for custom projects around rental, car subscription and fleets.
FAQ
trafe is software for digitalising car rental companies — booking, handover, return, documentation and billing in one tool. It belongs to REGION10 GROUP and is developed and marketed by Circle.
Yes. Besides trafe, Circle delivers custom solutions for rental, car subscription and fleets — from the booking flow to billing.