Entities & structured data: the foundation for AI visibility
For AI to understand and recommend your business, it must know who you are. Structured data and clear entity signals are the technical foundation of GEO.
What an entity is
An entity is a uniquely identifiable thing — your company, your location, your service. AI systems work with such entities to form answers.
The clearer your entity is defined, the more confidently AI can name you.
The role of structured data
Structured data (Schema.org) translates your content into a form machines understand unambiguously: who offers what, where, on what terms.
This reduces ambiguity and increases the chance of being cited correctly.
How Circle implements it
We add clean structured data and ensure consistent entity signals across your website and external sources.
FAQ
No, it runs in the background. But it co-decides how machines understand your page.
It is the foundation, but only together with clear content and consistency does real AI visibility emerge.