Web & Shop· 6 min read· Updated
Load time: why every second costs revenue
A slow website loses visitors before they have even seen anything. Performance is not a technical detail but a revenue factor.
The link between speed and revenue
Studies have shown for years: with every extra second of load time the bounce rate rises noticeably.
Fast pages keep visitors, slow ones lose them.
What makes pages slow
Uncompressed images, too much JavaScript, missing caching and slow hosting are the most common causes.
How Circle builds performance
We optimise images, load only what is needed, use modern caching and host on suitable infrastructure.
FAQ
Yes, speed is a confirmed ranking factor and also benefits GEO.
With standard tools like PageSpeed Insights. We check it as part of our audit.