What does a website relaunch cost? What matters for the budget
A relaunch is more than a new design. Which items drive the budget, where saving backfires and how not to lose visibility on Google and AI assistants during the move.
What a relaunch includes
A relaunch includes concept and structure, design, copy and images, technical build, migration of existing content and setup of forms, tracking and legal texts. Depending on the company, shop, booking or multiple languages are added.
The budget depends mainly on how many pages and features there are and how much content needs to be created.
The main cost drivers
Content is often the underestimated item: new copy, photos and videos take more time than the layout. Features such as online shop, configurator, customer area or connections to CRM and inventory increase the effort significantly.
Also relevant: multiple languages, accessibility under the German Accessibility Strengthening Act, load-time optimisation and a design system that makes later extensions cheaper.
Where saving gets expensive
The biggest risk in a relaunch is losing existing visibility. If old URLs are not redirected cleanly to the new ones, well-ranking pages disappear from Google. A redirect list and an SEO check before and after go-live therefore belong in every budget.
Structured data, clear answers to typical customer questions and consistent company information should also be considered — they decide whether AI assistants such as ChatGPT or Perplexity recommend your company.
How to proceed
Start with an audit: which pages generate enquiries today, which search terms matter, what is missing? This produces a priority list that directs the budget to the parts that really have impact.
Circle creates a free first proposal for your new website within 72 hours — as the basis for a concrete quote.
FAQ
It depends on the number of pages, features, content and additional requirements such as shop, multiple languages or accessibility. A reliable range follows from a short audit of the existing website and the goals.
Not if old URLs are redirected cleanly to the new ones and content, titles and structured data are carried over or improved. An SEO check before and after go-live is part of it.
That depends on scope and on how quickly content and approvals are available. Circle creates a first proposal within 72 hours.