MySmartGarten: Corporate Design, Logo Design & Website.

Starting point

DreamLiving GmbH from Roth built two divisions: MySmartGarten for smart garden technology and Wohnraum Wohntraum for interior fit-out. Circle developed the complete presence for both — from the brand to the content on Facebook and Instagram.

The idea behind the logo

A leaf and a water drop merge into a single symbol: garden and irrigation in one shape. Inside, a robotic mower cuts the lawn — it brings the “smart” into the picture. The goal was a memorable combination mark with a simple wordmark and a distinctive sign in the typical colours of grass and water.

Colours with meaning

• Blue: stands for water and builds trust — fitting for irrigation systems.
• Green: fresh and lively, signalling an environmentally conscious business at first glance.
• Grey: a calm combination colour that lets blue and green stand out.

Delivery

• Corporate design: logo in all variants down to the app icon, colour system and CI guide.
• WordPress website, complete from A to Z: intro with a teaser video in the hero, services, references, partners and a contact section with form; all copy and graphics from a single source.
• Technology and quality: responsive design, accessibility, load-time and performance optimisation, plus SEO and GEO optimisation.
• Legal: terms, privacy policy, accessibility statement and imprint.
• Social media: Facebook and Instagram set up and filled with graphics, content and reels.
• Advertising to generate enquiries.