simplii RENT: Car subscription platform for business customers.
Website and ordering flow for the simplii car subscription — built on the trafe website add-on: same platform, own brand.
- Vehicle search, subscription configurator & customer account
- Runs on the trafe website add-on (SaaS)
- Social spots for Instagram & TikTok
Free & non-bindingWe usually reply within one business day
▦ View 6 imagesSpots & videos
Challenge, solution, result
Challenge
A car subscription for businesses needs more than a website: vehicles, prices, availability and orders must always be right.
Solution
simplii.de runs on the trafe website add-on; on top, Circle built the brand, design and ordering flow.
Result
Its own brand presence with vehicle search, subscription configurator and customer account — the data comes straight from the rental software.
Starting point
simplii RENT offers business customers a car subscription. It needed a presence that carries the brand — and an ordering flow that works from the first click to the order, without building its own platform from scratch.

trafe as the foundation
Instead of building its own platform, simplii.de runs on the trafe website add-on: vehicles, prices, availability and customer accounts come straight from the rental software. On top, Circle designed the simplii brand — home page, vehicle search with filters, vehicle page with subscription terms and contact, on desktop and smartphone.
What Circle contributed
Studio + Lab — marketing & digitalisation from one hand.
Software, Apps & Web 3
- Website & car subscription platform simplii.de — built on the trafe website add-on (SaaS)
- UI/UX design: home page, vehicle search with filters, vehicle page with subscription terms, contact
- Ordering flow with customer account, net/gross toggle and pick-up & delivery service
Graphic Design 1
- Brand & look of the simplii family
Content & Photo/Video 1
- Portrait social spots: Audi R8, Audi RS6, Audi RS3, Ferrari
Marketing & Strategy 1
- Online marketing




