Wohnraum Wohntraum: Corporate Design, Logo Design & Website.

Starting point

Wohnraum Wohntraum is the interior fit-out division of DreamLiving GmbH from Roth — room design, flooring, drywall and fitted wardrobes. As for its sister brand MySmartGarten, Circle developed the complete presence.

The idea behind the logo

The logo merges both words of the name “Wohnraum Wohntraum” (living space, dream home) into a single wordmark. Circle created a custom letter that combines T and R, so “WOHNTRAUM” reads as both living space and dream home at once. Because “dream” is the memorable part, stars on the W put it in the spotlight. The claim “When your space becomes your dream” explains the idea in one sentence.

Colours with meaning

• Black: premium, timeless and confident — keeps the brand elegantly in the background.
• White: the empty space waiting to be furnished.

Delivery

• Corporate design: logo with claim in all variants down to the app icon, colour system and CI guide, applied down to the letterhead.
• WordPress website, complete from A to Z: intro with a teaser video in the hero, services, references, partners and a contact section with form; all copy and graphics from a single source.
• Technology and quality: responsive design, accessibility, load-time and performance optimisation, plus SEO and GEO optimisation.
• Legal: terms, privacy policy, accessibility statement and imprint.
• Social media: Facebook and Instagram set up and filled with graphics, content and reels.
• Advertising to generate enquiries.