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Zarrillo Coffee: Online shop, marketplaces & automation.

The espresso from the restaurant, now for home: a dedicated online shop for the Ingolstadt family business — connected to marketplaces and social shops.

  • Shop from concept and copy to the shipping label
  • Amazon, OTTO, Kaufland, eBay, Instagram & TikTok Shop
  • Shipping, invoices & delivery notes automated
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Collage: zarrillo.shop home page on desktop, product page and checkout on two smartphones
Online shop on desktop & smartphone · Zarrillo Coffee
7
sales channels via one interface
12
services by Circle
automated
shipping labels, invoices & delivery notes
ongoing
hosting, updates & support
In a nutshell

Challenge, solution, result

01

Challenge

The in-house coffee blend was to be orderable for home — in its own shop and on the big marketplaces, without extra admin in day-to-day restaurant life.

02

Solution

A WooCommerce shop in the brand’s style, connected to marketplaces and social shops via BaseLinker — with DHL shipping, PayPal express checkout and a progress bar to free shipping.

03

Result

Orders from all channels come together in one place, from payment to shipping label — legally up to date, including the withdrawal button under Section 356a BGB.

Starting point

Zarrillo has been an Italian family business with two restaurants in Ingolstadt since 1996. Its own coffee blend was to be available for home as well — in its own online shop and on the major marketplaces, without extra admin work in day-to-day business.

What we did

  • Concept & design: structure, layout, graphics and all copy. The imagery ties in with the restaurants.
  • Legal compliance: terms and conditions, privacy policy, legal notice, accessibility statement and the withdrawal button required since 19 June 2026 under Section 356a BGB, right in the footer.
  • Omnichannel with BaseLinker: interface between shop and BaseLinker. Products are synchronised with Amazon, OTTO, Kaufland, eBay, Instagram Shop and TikTok Shop.
  • Shipping & documents: DHL business customer contract arranged and connected. Shipping labels, invoices and delivery notes are created automatically.
  • Payment: PayPal integration with express checkout and “Pay later”.
  • Conversion & performance: progress indicator towards free shipping with a “+1 pack” button at checkout, load-time optimisation.
  • Operations: hosting, ongoing WordPress updates and patching, email via Microsoft 365.

Result

A shop in the style of the brand, legally up to date. Orders from all channels come together in one place — from payment to shipping label.

Screens

zarrillo.shop home page (Desktop)zarrillo.shop home page (Smartphone)
Home page
Zarrillo Espresso Crema product page (Desktop)Zarrillo Espresso Crema product page (Smartphone)
Product page
zarrillo.shop checkout (Desktop)zarrillo.shop checkout (Smartphone)
Checkout with free-shipping progress and “+1 pack”
„Reliable, good team, will recommend.“
Daniele Z. · Zarrillo CoffeeGoogle review, translated from German · November 2026

Selected reviews from our Google Business Profile — each from a client we have worked for.

Note on the authenticity of reviews: The reviews come from our public Google Business Profile (some still under our former name REGION10). Before publishing, we checked each review shown here individually against our order and project records: it comes from a client we have worked for. Reviews we cannot match to an engagement are not shown here. This is a selection — you can find all reviews, positive and negative, in our Google Business Profile. We reproduce their content unchanged; we removed emojis, gently corrected spelling and punctuation and marked shortenings with “…”.

Services

What Circle contributed

Studio + Lab — marketing & digitalisation from one hand.

Business Setup & Founding 6

  • Legal texts incl. accessibility statement and withdrawal button under Section 356a BGB
  • Marketplaces via BaseLinker: Amazon, OTTO, Kaufland, eBay and more
  • Instagram Shop & TikTok Shop synchronised
  • DHL business customer contract (EKP) arranged, automatic shipping labels
  • PayPal with express checkout and “Pay later”
  • Invoices & delivery notes automatically via BaseLinker

Software, Apps & Web 3

  • Concept, design, graphics & all copy
  • Online shop (WordPress/WooCommerce, custom child theme)
  • Conversion & performance: free-shipping progress with “+1 pack”, load-time optimisation

Hosting & Operations 2

  • Hosting, WordPress updates & patching
  • Domain & email via Microsoft 365

1

  • BaseLinker interface to the shop set up
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