Meta Ads
Meta Ads are paid ads on Facebook, Instagram and other Meta services that can be targeted to specific audiences by region, interests and behaviour.
Unlike search ads, nobody is actively looking for the offer — the ad appears in the feed or in stories. What counts most is winning attention in the first seconds: with strong images, short videos and a clear message.
Meta Ads are particularly suited to regional awareness, events, recruiting and offers where people do not yet know they need them. Forms directly in the ad lower the barrier to enquiries.
For recruiting, Circle built and scaled campaigns combining a funnel and Meta Ads for Olympico, for example; for Aloha Promotion, social media campaigns with announcements, artist tiles and a giveaway were created.
What to look out for
- Define audience and region clearly.
- Test several creatives and messages at once.
- Design for vertical format — most people see the ad on a smartphone.
- Choose a matching landing page or short funnel as destination.
- Set up measurement — respecting cookie consent.
Common mistakes
- A single creative runs for weeks until nobody looks anymore.
- Landscape TV footage without subtitles in a vertical feed.
- Ads lead to a page that works poorly on mobile.
Frequently asked questions
Regional awareness, events, recruiting and offers nobody actively searches for — where people first need to become aware of a need.
To measure results on the website, usually yes. Because this stores or reads information on visitors’ devices, consent is generally required.