Product photography
Product photography means images of products for online shop, menu, catalogue, advertising and social media — cut out on a neutral background or staged in a fitting setting.
In online retail the photo replaces touching. Good product images show details, size and material honestly and consistently — reducing uncertainty and returns.
A combination has proven effective: cut-out images for shop and marketplaces that look uniform, and staged images for social media and advertising that convey a mood.
For Bayram’s Döner, for example, Circle created product photos including cut-outs and retouching for flyers and menu videos; for Candli, product and brand photography.
What to look out for
- Define uniform angles, lighting and backgrounds for all products.
- Show details, proportions and variants.
- Combine cut-out and staged images.
- Consider image formats for shop, marketplaces and social media from the start.
- Compress images for the web without visible quality loss.
Common mistakes
- Every product with different light and background — the shop looks restless.
- Colours differ from the real product and lead to returns.
- Huge original files slow down the shop.
Frequently asked questions
Sometimes at the start, rarely in the long run. Consistent light, clean cut-outs and colour-accurate display make the shop more professional and reduce queries and returns.
The product is separated from its background and shown on a neutral or transparent background — consistent for shop and marketplaces and flexible for designs.