WooCommerce
WooCommerce is an open-source shop extension for WordPress for building online shops with products, cart, payment methods, shipping and invoices.
WooCommerce combines WordPress’s easy content management with shop functions. Extensions connect payment providers, shipping carriers, accounting, inventory management and marketplaces.
Besides technology, a successful shop needs fast loading, good product pages, a smooth checkout and automated processes after the order.
An example is Zarrillo’s online shop: WooCommerce with shipping labels, connections to Amazon, OTTO, Kaufland, eBay, Instagram and TikTok Shop, plus conversion optimisations such as a progress bar to free shipping.
What to look out for
- Offer the payment methods the audience expects.
- Test the checkout on mobile — from cart to confirmation.
- Automate invoices, shipping labels and stock sync.
- Equip product pages with good images, clear copy and structured data.
- Plan updates, backups and monitoring as ongoing tasks.
Common mistakes
- Too many shop extensions slow down checkout.
- Orders are retyped manually instead of automating processes.
- The checkout has never been tested on a smartphone.
Frequently asked questions
WooCommerce offers full control over data, hosting and customisation but requires maintenance. Shopify is a rented all-in-one service with less operational effort but lower flexibility. The choice depends on product range, customisation needs and budget.
Yes, interfaces can synchronise products and orders with marketplaces such as Amazon, OTTO, Kaufland or eBay.
More in our article: Optimising webshop conversion: where most sales are lost