Signage
Signage covers the production and installation of advertising in public space and on buildings — such as signs, light boxes, vehicle wraps, shop-window lettering, banners and trade-fair stands.
Signage combines design with material and craft: films, aluminium composite panels, acrylic, lighting and fixings must suit the location, the weather and the desired lifespan.
Good signage is designed for distance — a few large messages, clear contrasts and consistent application of the corporate design.
Circle designs, sources and installs signage from one source — for example the branding of La Corona’s ice-cream vending machines and the wrap of its ice-cream van, as well as foiling and signage for Audi.
What to look out for
- Check location and viewing distance: from how far and at what angle will the advertising be seen?
- Choose material to suit weather, surface and planned lifespan.
- Plan lighting for impact after dark.
- Derive the design consistently from the corporate design.
- Have it installed by professionals, especially at height, on façades and vehicles.
Common mistakes
- Small type and too much information on a sign read from a distance.
- Cheap material that fades or peels after a short time.
- Sign, vehicle and website look as if they belonged to different companies.
Frequently asked questions
Among other things signs, light boxes and illuminated letters, vehicle wraps, shop-window lettering, banners, roll-ups, trade-fair stands and floor graphics.
Yes. Circle designs, sources and installs signage from one source — from draft to the finished, mounted sign or wrapped surface.