Vehicle wrapping
Vehicle wrapping is the application of printed or coloured film to cars, vans or trucks — as lettering, partial or full wrap — turning the vehicle into a moving advertising space.
There are simple lettering jobs with logo, contact details and services, partial wraps of individual areas and full wraps of the entire vehicle. High-quality films also protect the paintwork and can be removed later.
For the effect to work, the design must be legible from a distance and in motion: a few large messages instead of small blocks of text — and a clear link to the corporate design.
Circle designs, sources and installs vehicle wraps and other signage — for example for Triscari building cleaning and the HipHop am See festival; for Audi, Circle has delivered foiling and signage projects.
What to look out for
- Define the goal: lettering with contact details, partial wrap as eye-catcher or full wrap.
- Check the design for long-distance impact — legible from several metres and in motion.
- Consider all sides of the vehicle: rear and sides are seen most in traffic.
- Choose film quality to match the planned period of use.
- Have it installed by professionals so edges, contours and handles sit cleanly.
Common mistakes
- Too much text: list of services, opening hours and slogan in small type.
- The phone number cannot be read because type or contrast are too weak.
- Cheap film for a full wrap that peels or fades after a short time.
Frequently asked questions
It depends on film quality, surface, care and weather. For longer use, high-quality cast films are used; we advise on this based on the planned period of use.
Yes, high-quality films can usually be removed without residue and protect the paintwork in the meantime.